Questions On Open Ended Questions Essay - 2439 Words

There are many techniques to asking a question. Open ended questions where we are wanting many details from the person or closed ended questions where we simply just need a yes or a no answer. Funnel questions are where we need to weed out and focus on finding the exact information we are looking for. We need to Probe the person and really think about what we are asking for in hopes of getting a specific answer. There are also rhetorical questions where we don’t really need an answer at all. When asking a personal question it is extremely important to be considerate and use the proper method of questioning to get the best result. When we know the person is sharing something of a personal nature we want to ask an open question where they feel safe and encouraged to share what they feel comfortable sharing. When the topic is that of a sensitive nature we don’t want to ask yes or no questions or risk being too blunt and possibly offend the person. We also don’t want to probe someone for one part of information we were after and become distracted or seem uninterested with the rest of the things they have to say. The idea is to be open, caring empathetic. Everyone loves to talk about themselves, however, being able to assess the situation and knowing how far you can go with someone is a great skill to develop. The questions I planned to ask were pretty basic. Where did you grow up? Who was in your family? If you could, is there anything you would go back and change aboutShow MoreRelatedOpen Ended Questions in Research796 Words   |  3 Pagesquestionnaire that focuses on open ended questions the main concern should be on determining the way the responses will be quantified. Open ended questions are often used in research to clarify closed questions or as a means of generating ideas. In both cases it is generally assumed that the longer and more detailed the response to an open ended question the better (Graziano et al, 2000). However, relatively little is known about the effect of factors such as question wording or questionnaire designRead MoreWhy I Use Open Ended Questions1137 Words   |  5 Pagesused open ended questions by asking what the problem is that she wanted to discuss. I asked, â€Å"What kind of issues is Rufus having?† within in the first eleven seconds. I also asked if there were any other issues with this student at about fifteen seconds. In addition, I continued to ask questions in order truly understand the issues. I did wait for a response to each of my questions but a couple of times she interrupted me. Around one minute and forty-five seconds, I was asking a question butRead MoreAp English Open Ended Questions For Exa5 390 Words   |  22 Pagesï » ¿AP ENGLISH OPEN ENDED QUESTIONS FOR EXAMINATIONS (Question 3) Sample Question 1: In some works of literature the insanity (or a period of insanity) of a main character plays a central role. Choose a novel or play of literary merit and write an essay in which you discuss the mental illness of a central character and the specific ways in which that character’s illness relates to the larger themes of the work. Avoid plot summary. Sample Question 2: â€Å"The struggle to achieve dominance over others frequentlyRead MoreEvaluation Of The Interview Protocol Consisted Of Closed And Open Ended Questions1738 Words   |  7 PagesInstrumentation The following instruments were utilized within the study: semi-structured interviews consisting of closed and open-ended questions and NVivo. NVivo is a software program that provides rigorous analysis of qualitative data, thus allowing the researcher to obtain in-depth knowledge pertaining to the responses of each participant. The interview protocol consisted of face-to-face interviews within an Applewood elementary school office and during a predetermined time provided by theRead MoreUsing The Method Ipa Is It Favors Open Ended Questions With The Individual s Experiences1484 Words   |  6 Pagestopic as personal as changes in meaningful occupation, using the method IPA is going to enhance the researchers ability to complete an in-depth analysis in order to understand the individual’s experiences. An advantage of IPA is it favors open-ended questions with the view of gaining detailed descriptions about individuals lived experiences. It is frequently used in research concerned with identity and the individual’s sense of self as it favors in-depth analysis into important life experiencesRead MoreData Collection Tool Used For Information About Individuals791 Words   |  4 Pagesways is by printed questionnaire, over the telephone, by mail, in person, by diskette, or on the web. However, the information is collected through the use of standardized procedures. This is to ensure that every participant is asked the same question in the same way (uniform). It entails asking the participants for information in a structured format. Notably, the participants being surveyed may be representing themselves or their organization depending on what is being asked. They may also focusRead MoreTeaching At Basingstoke College Of Technology And Teaching Gcse Math s And Functional Skills1473 Words   |  6 Pagesworkers with sound Functional Skills - they are essential skills that are genuinely in demand. With good Functional Skills our students will have the ability to draw on a bank of transferable skills to help them succeed in all areas of life. The question has always been asked, was it a good idea that Key Skills became Functional Skills? The underpinning Functional Skills standards look very similar to those from the Key Skills qualifications– and that is because they have been taken from a combinationRead MoreProject Management Interview Protocol.1650 Words   |  7 PagesInterpretations of Project Management: 1. How would you define project management? (Open-ended) 2. Why did you decided to become a project manager? (Open-ended) 3. What personal qualities do you feel are required to be an effective project manager? (Closed-ended) 4. From 1 – 10, how would you rate project management as a career? (Closed-ended) 5. What is the most stressful aspect of being a project manager? (Closed-ended) Technical Competences and Methodologies: 6. How do you go about allocatingRead MoreAn Interview That Mark Safarkis, A Serial Killer Essay1636 Words   |  7 Pagesused. This paper will examine techniques used throughout the interview such as: verbal following, close-ended questions, open-ended questions, paraphrasing, summarizing and remaining soler. Verbal Tracking Verbal tracking or verbal following is when the interviewer is following what the interviewee is saying (Ivey Allen, 2016, p. 102). The interviewer must not be off topic and the questions asked should be relevant to what the interviewee is talking about (Ivey Allen, 2016, p. 102). DuringRead MoreEssay On How To Gather Data780 Words   |  4 Pagesdefining issues, the questions are created. The questions should be design to its simplest using the methods of open-ended questions, close ended question and the use of the Likert scales. Open-ended questions begin with â€Å"what, why, who etc.† And there are two types of open-ended questions, the narrow open-ended or the board open-ended questions. However, in this survey the narrow open-ended questions were used to gather the data. While, in close ended questions the only answers to question like that is

The Social Construction Of Race - 1638 Words

All through history, the label that is associate with Black people have become a prevailing discourse that explicitly racialized black people, even today. There are specific characteristics that are related with being black and are disseminate to the public and are represented as truth. Williams Rose (2002) argues, â€Å"As the color white is associated with everything good †¦ so Blacks has, through the ages, carried associations with all that is bad and low†¦ the Negro is believed to be stupid immoral, diseased, lazy, incompetent, and dangerous to the white man’s virtue and social order â€Å"(p.181). Blackness have become objectified in public spaces, they are view as a threat on the street of Toronto, surrounding areas and even in the criminal†¦show more content†¦In contrary, Blatchford is in no way arguing against carding but instead, being conservative in her views are perpetuating the dominant view by law enforcement. In her article, she continues by trying to prove the effectiveness of carding by making reference to a high profile case but first, I will like to address and disrupt certain statements found in article made by Chief Jennifer Evans justifying racial profiling through carding. In this article that Peel Regional Police Chief Jennifer Evans states, â€Å"In fact, when carding is done properly, there is nothing random about it† (p. 1). The argument that Chief Evans is making is problematic and needs to include the question, such as, what is ‘good carding practices’ and how carding can be done properly. She fails to make recommendations or plan for how carding can be done right. Chief Evans further conveys, â€Å"if not done right, is absolutely invaluable† as an intelligent-gathering tool† (p. 2). The chief uses the phase â€Å"absolutely invaluable† to my understanding this signifies without question that this practise of carding is useless to the public. Furthermore, is Chief Evans not aware storing information on innocent people who have been victim of carding can disrupt their life chances, in obtaining a job or volunteer positions? Again, we can see how dominant views about certain groups continues to be marginaliz ed and oppressed. Blatchford writes about the new chief Mark Saunders being assigned to his

Cyber Law Communications Decency Ac

Question: The most famous case on the topic of whether the Internet Service Provider (ISP) like AOL can be held liable for defamation by one of its subscribers came when Matt Drudge, in his famousOn-line Drudge Reportcharged that Sidney Blumenthal, an assistant to President Clinton, "has a spousal abuse past that has been effectively covered up." Immediately, Drudge found that the report was not true and printed a retraction and a public apology. However, Blumenthal and his wife, Jacqueline Blumenthal, who worked for the Clinton White House sued Drudge and AOL, his Internet Service Provider. This trial was held in the Federal District Court for Washington, D.C. in 1998, and the court held. What do you think the court should do about holding AOL liable? Find the outcome and post it. Also state your opinionbased on the correct legal conclusions of whether or not the court was correct. Answer: 1. In the said case, which is Blumenthal v. Drudge an internet, publication falsely accused Sidney Blumenthal of physically abusing his wife. Thus, Sidney Blumenthal brought a defamation suit against Matt Drudge who was the author of the article. Sidney Blumenthal also sued America Online, Inc (herein after referred as AOL) stating that AOLS contractual relationship with Matt Drudge gave them editing rights over the work, which would be published by Matt Drudge, thus this made Matt Drudge an Agent of AOL (Dickinson, Gregory M). Thus, under section 230 of the Communications Decency Actit is clearly stated that it will not be allowed for any provider of any computer and online service to be treated as a publisher or the speaker of the information provided by another information content provider. Thus, the Federal Court in United States of America applied the said section to the present case, stated that the allegations of Sidney Blumenthal against AOL are baseless, and should be denied. Thus, the Federal Court of United States of America clearly stated that it was constrained by Section 230 of the Communications Decency Actto rule in favour of America Online, Inc (Burke, Michael). Therefore, in mu opinion, the decision of the Federal Court in United States of America was correct and the decisions was backed with the application of the section 230 of the Communications Decency Act. The said section was formed to provide a broad protection to all internet service providers like the America Online, Inc and promotes freedom of speech to develop in the online sector. However, in the said case, Matt Drudge was considered liable for defamation and was sentenced accordingly. Reference List Burke, Michael. "Cracks in the Armor: The Future of the Communications Decency Act and Potential Challenges to the Protections of Section 230 to Gossip Web Sites."BUJ Sci. Tech. L.17 (2011): 232. Dickinson, Gregory M. "Interpretive Framework for Narrower Immunity under Section 230 of the Communications Decency Act, An."Harv. JL Pub. Pol'y33 (2010): 863.

Charlotte Beers at Ogilvy Mather Worldwide free essay sample

Harvard Business School 9-495-031 Rev. October 12, 1999 Charlotte Beers at Ogilvy Mather Worldwide (A) It was December 1993, and during the past year and a half, Charlotte Beers had found little time for reflection. Since taking over as CEO and chairman of Ogilvy Mather Worldwide in 1992, Beers had focused all her efforts on charting a new course for the world’s sixth-largest advertising agency. The process of crafting a vision with her senior management team had been—by all accounts—painful, messy, and chaotic. Beers, however, was pleased with the results. Ogilvy Mather was now committed to becoming â€Å"the agency most valued by those who most value brands. † During the past year, the agency had regained, expanded, or won several major accounts. Confidence and energy appeared to be returning to a company the press had labeled â€Å"beleaguered† only two years earlier. Yet, Beers sensed that the change effort was still fragile. We will write a custom essay sample on Charlotte Beers at Ogilvy Mather Worldwide or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page â€Å"Brand Stewardship,† the agency’s philosophy for building brands, was not well understood below the top tier of executives who had worked with Beers to develop the concept. In 1950, Ogilvy’s campaign for Hathaway featured a distinguished man with a black eye patch, an idea that increased sales by 160% 1David Ogilvy, Blood, Beer, and Advertising (London: Hamish Hamilton, 1977). Research Associate Nicole Sackley prepared this case under the supervision of Professor Herminia Ibarra as the basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation. Copyright  © 1995 by the President and Fellows of Harvard College. To order copies or request permission to reproduce materials, call 1-800-545-7685, write Harvard Business School Publishing, Boston, MA 02163, or go to http://www. hbsp. harvard. edu. No part of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of Harvard Business School. 1 495-031 Charlotte Beers at Ogilvy Mather Worldwide (A) and ran for 25 years. Other famous campaigns included Maxwell House’s â€Å"Good to the Last Drop† launched in 1958 and American Express’s â€Å"Don’t Leave Home Without It,† which debuted in 1962. Gentlemen with Brains David Ogilvy imbued his agency’s culture with the same â€Å"first class† focus that he demanded of creative work. Employees were â€Å"gentlemen with brains,† treating clients, consumers, and one another with respect. â€Å"The consumer is not a moron,† admonished Ogilvy. In a distinctly British way, collegiality and politeness were highly valued: â€Å"We abhor ruthlessness.

Comparing a TQM Implementation in Toyota Motor Company and Emirates Airlines

Introduction Management is the process where activities are coordinated in a business to meet an organization’s goals and objectives. In the changing world with competition, there is need to adopt policies and strategies that facilitate efficiency and effectiveness in all processes. Total quality management is a management tool which aims at ensuring that all processes in a business contribute positively to the overall conduct of the business.Advertising We will write a custom critical writing sample on Comparing a TQM Implementation in Toyota Motor Company and Emirates Airlines specifically for you for only $16.05 $11/page Learn More TQM has both hard and soft parts. Soft parts consider the contribution of employees and the relations that they have with their employer. On the other hand, hard policies are more focused on physical assets which are used for production of goods and services (Paley 19). This paper will compare and contrast TQM polici es adopted by Toyota Motor Company and Emirates Airlines. Brief history of the Two Companies Both Toyota and Emirates Airlines are more or less in the same industry; transport industry. Emirates Airline is an international airline company that is spreading to various countries. Currently, it has over 100 destinations. It is the major airline in Middle East and the national airline for Dubai, Unites Arabs emirates. It is a sub-subsidiary of Dubai Investment Company, through The Emirates Group. The company was incorporated in the year 1985 as an international flight company and made the first flight to Dubai-Karachi on 25 October 1985. It was incorporated with the assistance of the government of Dubai’s royal family but the intervention of the government was limited. Toyota is a multinational company found in Japan and it is the leading automobile car makers and seller in the world. It was incorporated in 1937; its founder is Kiichiro Toyoda. According to fortune global survey 500 of 2008, it was the fifth largest company in the world. The company is structured in a no extra ordinary way and has departments like any other multinationals in the world; however the achievement of the company has made it different in performance a thing that proves that something extra happens. In 2008, it was able to surpass General motor company as the world largest automobile seller in the world. What has made the company go this far? The answer is in the quality of its management and the interaction of brand as well the loyalty that it derives from its customers. The number of employees in the company stands at 320,590 distributed in different parts of the world (Black 20).Advertising Looking for critical writing on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Hard T.Q.M. Emirate Airlines operate in a fast changing air line industry where there has been an increased competition. One of the most recent is low cost services. On the other hard, due to globalization, there has been an influx of international airline companies fighting for the same market. In the efforts of ensuring that the company has remained competitive, it has embarked on massive capital investments. By the year 1987, the company had expanded its destinations to reach eleven in total. It is one of the few start ups that recorded a break even at the first year of service. The earlier airline that operated in the area was Gulf airline; the airline was affected by the Gulf war and Emirate airline so enjoyed the benefit of all this. Being in the plane industry, the company has increased its number of planes and the sizes of the planes; those planes that carry passengers have been refurbished and made to look more modern. In the efforts of surviving low cost competition, the company has made large planes which are used to ferry a large portion of people; this helps in enjoying economies of scale and thus the company can ope rate as a low cost. The company has embarked on massive research to ensure that it knows the expectations of its customers and align its service to the needs. It is opening up virgin areas with its operations and collaborations with airlines of other nations. Toyota Company has embarked on resource development especially in technology development. The technology has ensured that the company produces goods which are sensitive to the need of modern motor industry. The company produces one of the most efficient automobiles. The vehicles are also comfortable to compete with companies like Mercedes, BMW, and Fords among others. In the various countries, it has embarked on making warehouses and garages which handle their products in a professional manner (Hino 12). Soft TQMs Soft policies consider human resources of a company. It aims at empowering them conduct their business with efficiency and become more productive. Emirates Airlines has been increasing its employee base. It ensures th at it trains its employees to make their services better. This is on current trends in business world and the changes that the industry is going through.Advertising We will write a custom critical writing sample on Comparing a TQM Implementation in Toyota Motor Company and Emirates Airlines specifically for you for only $16.05 $11/page Learn More In the fiscal year that ended on March 2010, the company had employed a total of 36,652 employees all over the continent. The performance of the company has been on a gradual increase; in the year 2009/ 2010, the passengers that used the online were 27.4 million, up from 22.7 million reported in 2008–09, the load cargo in the same period increased by 12.2% to 1,580,000 tons up from 2008–09: 1,408,000 tons. Toyota Company has embarked on international fetching of employees. It employs from all over the world and maintains the team through appropriate appraisal and reward system. Graduates are integ rated into the system by a graduate trainee procedure. This is where graduates undergo two year training in Toyota College before they are integrated in the system. When they get into the system, they continue with further on job training and only given targets after the trainers are aware that they can perform effectively. In making decisions, the company engages all staffs. This is where they give their field experiences and recommendations on varying issues (O’Connor 44-56). Conclusion Total quality management (TQM) consists of competitive moves and business approaches aimed at producing successful performance; it is management’s â€Å"game plan† for running the business, strengthening a firm’s competitive position, satisfying the customers, the stakeholders, share holders, and the staffs. It seeks to develop the way into which all those that are a party to the business get satisfied. It aims at going a step further and satisfying the customers beyond their expectations. There is a lot of focus on the customer; the customer is the greatest asset that an organization can have. To get customers’ loyalty is every business dream and target. Comparing the Toyota and Emirates strategies, it is clear that both of them have adopted a TQM system which is acting to their advantage. They are both enjoying benefits brought about by TQM, which include efficiency in their processes, increased customer satisfaction, competitiveness, and customer satisfaction. Works Cited Black, Richard. Organizational. Boston: Universal publishers, 2003.Advertising Looking for critical writing on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Hino, Satoshi. Inside the mind of Toyota: management principles for enduring growth. Tokyo: Productivity Press, 2006. O’Connor, Patrick. Total Quality Management (Book). Quality Reliability Engineering International [serial online]. April 1989; 5(2):183. Paley, Norton. The manager’s guide to competitive marketing strategies. London: CRC Press. 1999 This critical writing on Comparing a TQM Implementation in Toyota Motor Company and Emirates Airlines was written and submitted by user Vaughn H. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Swot on Mcdonalds Essay Example

Swot on Mcdonalds Essay Example Swot on Mcdonalds Paper Swot on Mcdonalds Paper EXECUTIVE SUMMARY McDonald’s India was incorporated as a wholly owned subsidiary – McDonalds India Pvt Ltd (MIPL) in 1993. In April 1995, the wholly owned subsidiary entered into two 50:50 joint ventures. The first with Connaught Plaza Restaurants (Mr Vikram Bakshi) to own and operate the Delhi restaurants, and Hardcastle Restaurants (Mr Amit Jatia) to own and operate the Mumbai outlets. This marked the beginning of an incredible era in the international McDonalds timeline. It was the beginning of remarkable growth, lengthy product adaptations, and the entry into a market that was so culturally diverse many saw the venture as unrealistic and essentially a waste of time. This report entails the lengths at which McDonalds had to adapt and connect with the local populations. A brief history is supplied about the company and the nation in question. An analysis of the strengths, weakness, opportunities, and threats is provided and an insight into the most important of all external and internal factors. Major cultural issues and distinctive sociological features are presented throughout the report, along with an insight into McDonalds India’s continual growth. TABLE OF CONTENTS 1. 0Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4-5 2. 0SWOT analysis 2. 1Strengths†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6 2. 2Weaknesses†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6 2. 3Opportunities†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 7 2. 4Threats†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 7 2. 5SWOT findings†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦.. 7-8 3. 0Cultural fit†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 9 4. 0Cultural issues†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. . 9-10 5. 0Progression and Structure†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 10 6. 0Strategies and Success†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 11 7. 0References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 12 1. 0 INTRODUCTION McDonalds for many years has been the leader in global fast food, franchised outlets. It has set the standard, for quick, reliable and consistent food, worldwide. The company has rapidly expanded and continues to do so. Opening more stores than any other fast food chain over the past 40 years. McDonalds had entered the Asian market in 1971, beginning with Japan. It had continued to enter various other countries and regions of Asia for the following 35 years. Year of OpeningCountryRestaurants in 1997Restaurants in 2002 1971Japan24373891 1975Hong Kong140216 1979Singapore105130 1980Philippines157236 1981Malaysia110149 1984Taiwan233350 1985Thailand61100 1988South Korea114357 1991Indonesia103105 1992China ( Beijing)184546 1996India946 1998Pakistan020 1998Sri Lanka02 Source: McDonalds Corporation 2002 Annual Report. India was always considered a sleeping giant to many western multinationals. It had continued to expand and slowly open its markets, and doors to trade from western nations. India’s population soared through the 1960’s to 1990’s, yet was still an incredibly difficult market to enter, primarily for cultural reasons. source: BBC News, India’s Population India is possibly the most diversified nation on the face of the planet. It is home to more that 1. 18 billion people, 17. 31% of the worlds population. India is home to more than two thousand ethnic groups, and every major religion is represented. McDonald’s first entered the India market in October 1996, since then it has opened a following 168 stores, however there proved many difficult times and obstacles that impended the smooth run of fast food chain. . 0 SWOT ANLYSIS 2. 1 Strengths McDonalds’ sheer size is it biggest strength that creates so many opportunities for the brands alone. In 2003 it operated more than 31,000 restaurants and served than more than 46 million people daily in 118 countries. That same year McDonalds had attained US$41. 5 billion in sales , another point of strength. McDonalds also managed to show US$2. 1 billion in operating profits, and had US$24 billion worth of assets. These figures indicated the magnitude of strength the company holds, all of which would assist McDonalds venture into the great sub-continent. McDonalds has always maintained a competitive advantage over many competitors due to their ability to adapt to changes in the environment and movement in consumer circumstances. 2. 2 Weaknesses The late entry of McDonalds into India can be attributed to many things, particularly the level of research and time that went into determining the critical success factors for the market. Along the way various weaknesses were encountered in the potential market. A significant percentage of the population was vegetarian, which impacted heavily on the menu that was found in neighboring Asian nations. The limited purchasing power of the nation was enhanced due to the closed nature of the economy. Weaknesses in the current set-up of McDonalds were brought to the surface through the social diversity of the nation. There were more than 20 major spoken languages and over 200 different dialects. The Indian currency had its denomination spelt out not only in English and Hindi (the national language), but also in 13 other languages. Approximately 50% of the population was considered to be illiterate, which had negative impacts on marketing and advertising campaigns, which would soon be lead by McDonalds India. 2. 3 Opportunities What drew so many multinational corporations to India? Incidentally it was the various opportunities that were seen there. It was considered a gold mine for large western organizations. Since the Indian Government began deregulating the economy and opened up its doors to international competition in 1991, a swarm of multinationals had entered. Indian was a vast subcontinent with an area four times smaller than the US and a population four times larger. It was ranked as the fifth largest economy in the world, after adjusting for purchasing power parity, India’s economy exhibited a per capita GDP (2002) of US$2540 and aggregate GDP of US$2. 6 trillion. The â€Å"eating out† market was considered to be huge in India, according to one analyst India’s food expenditure amounted to $77 billion in 2000, out of the total world food spending of $4000 billion. (Business Line, 2000) 2. 4 Threats Along with the tremendous opportunities, came many threats, which affected the i mplementation McDonalds wanted to undertake. The expansive food market that was considered an enormous opportunity was incredibly fragmented, consisting of millions of smaller roadside food stalls and restaurants, known as dhaba, that were located throughout the subcontinent. For launches of new products or stores, eight languages had to be used, which affected the level of reach advertising campaigns would have, also inflating the cost of set up and promotion. India also had incredibly poor infrastructure, which looked and still looks far off from being improved. Delhi and Bangalore, two of India’s established and advanced cities still suffered total power shortages and blackouts on a regular basis. 2. 5 SWOT findings: 3 Issues that McDonalds should Address The three most significant issues that were found in the SWOT analysis were; he sheer size and strength of McDonalds capital resources and assets, the size of the economy and purchasing power adjusted per capita GDP, and finally the cultural influences and diversity of the nation. The capital and human resources McDonalds employees globally ensures an almost infinite amount of research and development can take place, ensuring a smoother operation and implementation of initiatives in order to en ter a new market. The GDP per capita is an excellent indicator of what a potential market can offer. When the Indian economy began to open its doors to foreign investments in 1991, many companies saw this statistic as a great opportunity, also being lured in by the attraction of a growing middle class, currently somewhere in the proximity of 400 million. Both the two points above outline strong reasons for a successful market, however the most important factor to take into account when entering a foreign market is the underlying cultural differences of the host nation. More so, in India particularly is the incredible diversity of cultures that span across the subcontinent. This was most probably the most important issue to consider when factoring in an entry into a new market. Many well known multinational brands had failed with their initial strategies and were forced to either reposition products and brands, drastically reduce prices, and in some cases – close up shop (e. g. Peugeot. ) Kellogg’s attempted to enter the Indian market in 1992, and offered cereals that were several more times expensive than traditional breakfasts, and locals were not particularly attracted to their product. McDonalds had to undergo product adaptation to suit local tastes and cultures in various regions throughout the world, for example, McRice in Indonesia, McPork in Thailand, McSpaghetti with Filipino ham in the Philippines, or McLox Salmon sandwiches in Norway. However, the degree of adaptation was significantly greater in India. McDonald’s core product, the Big Mac, was replaced with the Maharaja Burger, which replaced a beef patty with a mutton patty. In addition, since 40% of the market was considered to be vegetarian, the McAloo burger was introduced with a potato patty. A special spicy salad sandwich was also introduced, and most condiments, were to be made far spicier than those found in other nations. After two years of operation McDonalds conducted a consumer feedback report, this found that consumers wanted a greater variety, and still found the restaurants to be far too expensive. McDonald’s then introduced several new and cheaper products, including the Veg Pizza McPuff, which became a national best seller. After five years of operation, in 2001, the standard Asian McDonalds menu was found to be 75% localized for the Indian subcontinent. To further meet local standards, McDonalds assured all consumers and the greater public that all non vegetarian products were being prepared by different staff, in a different facility, using different utensils from that of meat based products. This was also documented on their menu and was found on many advertisements. 3. 0 Cultural Fit for McDonalds in India The Indian culture can be characterized by the diverse population, which sticks to its strict food tradition. India has more than five thousands ethnic communities; each region and sub region in India has distinct food tradition and preference. It is interesting to note that the Indians used to food prepared at home which is considered healthy and, first of all, cheaper. Due to such distinct dietary habitats and food preference of Indian consumers, until the early 1990’s western food chains had largely ignored Indian market. India’s majority of population is of Hindu religion (80% of India’s population) in which cows are considered to be sacred, and 160 million of Indian Muslim (13. 4 % of India’s population) does not eat pork and beef. Taking this step in mind McDonald’s have developed some vegetarian menu to suits Indian taste and culture. The result was, respecting for local culture, India is the first country in the world where McDonald’s does not offer any beef or pork. Later, to suits the local customer McDonald’s has to introduce mutton based â€Å"Maharaja Mac† in India and they had introduced 14 other items such as McAloo tikki Burger (breaded potato and pea pattie). Approximately 75% of the menu available in India is â€Å"Indianized† and specially design for the Indian customer. McDonalds India is recognized as a family restaurant, there is less demand for take-away food in India. People like to go restaurant and like to finish their meal in restaurant and do not believe in take away. In India there is no drive thru system. Indian McDonald’s are very big compare to other country McDonalds because of recognize as a family restaurant. Festivals also carry a major role in Indian culture, and can often operate in seasons. Indian people typically like to spend more money on eating out and purchasing new products during festival time. To take the advantage on the spending habits of Indian customer, McDonald’s has often sought to launch new product, during Indian festival seasons. Some of the major and popular religious festivals in India during September and November are Navratri, Dussehra, and Diwali. When even non-vegetarian Hindu turn into vegetarians. 4. 0 Cultural Issues making India more or less attractive to the McDonalds Corporation. The major culture issues faced by McDonalds India were that the people of India were not eating beef and pork, which is the main ingredient of McDonald’s burger. This was a reason for McDonald’s facing many controversies in India. The controversy of McDonald’s fries is that they are not fully vegetarian. McDonald’s used to put beef extract in fries to make them tastier. This caused Mumbai and Delhi McDonald’s outlets to be targeted by violent protest groups, such as the Hindu militant group, Shiv Sena. Following this protest, the company was sued in America. Later, McDonalds gave a public assurance that it does not contain any animal extract in any vegetarian food in India. Another issue that can be discuss, as a major culture issues is attitude towards foreign food dietary. At world level McDonalds is recognized as junk food. According to Dr. Vandan Shiva the director of Research Foundation For Science, Technology, and Ecology, junk food chain like McDonalds and KFC destroying ecological balance and cause a severe disorders because of their fatty and unhealthy foods. This food chain is also for the wealthier segment of people not for poor. Which promotes more inequality in the country. Looking at the case what happened to McDonald it clearly represents us that cultural do have an impact on business and industry must study it before entering into the country or region. . 0 Progression and Structure. The development of McDonald’s core competencies within India has continued to evolve with the market expanding and continual changes, primarily of the Indian middle class. The progression of McDonalds India is evident throughout the ongoing improvement in performance and satisfied customers. During its first 12 months of operations (1996), McDonalds opened 7 outlets, 4 in Delhi and 3 in Mumbai, between them they served u p 350,000 Maharaja Macs and had 6 million customer visits. By 1998 the number of outlets had reached 14, by 2000 there were 25 outlets nation wide, and by 2001 there were 46 outlets nation wide. McDonalds ongoing success was further highlighted by KFC’s failed attempt to enter the market in the same year. By mid 2000, 50% of McDonalds’ revenue was derived from the sales of vegetarian only products. This was seen to be a major milestone for the corporation whose critics had often claimed that this would be the demise of the fast food chain in India. 6. 0 Strategies and Success In light of their success and domestic acceptance, McDonalds underwent several different strategies, firstly increasing its seating capacity in several of its restaurants by adding birthday party areas and expanding general seating areas. â€Å"A normal kebab with all the trimmings, at a regular restaurant would cost more than Rs 25 and if the new McGrill is giving us a similar satisfaction with its mint chutney, then we’d rather eat in a lively McDonalds outlet than sitting in a cramped car on the road. † Local McDonalds Customer: Helped give reason to the increase in seating capacity. Secondly attempting to open more outlets in less populated cities where there may be demand for McDonalds. These cities generally had lower income per capita levels, and were less densely populated in comparison to Delhi and Mumbai. Therefore they would most likely be less approachable with regards to western food. McDonalds, also underwent a massive movement to open many outlets at all nationwide railway stations, airports, busy highways, petrol stations, malls, multiplexes, cinema halls, and interstate bus terminals. The majority of these investments required lower levels of investment per outlet due to the nature of the surroundings. The continual growth did see many positives for McDonalds India, however the rapid expansion meant that the bottom line would in fact be affected over the following years. There was no doubt the return on investment would be of a significant profit, yet there was an opportunity that arose within the growth of the market and McDonalds had to take advantage. The result was simply a delay in the returns, however McDonalds India has continued to flourish and is now home to 160 restaurants across the country, employing more than 4000 people. (McDonalds India, 2008) . 0 References BBC News, India’s Population, http://news. bbc. co. uk/2/hi/3575994. stm Long way for India to go on the retail front, Business Line, December 6, 2000 McDonalds Corporation 2002 Annual Report, www. mcdonalds. com/investors McDonalds India, 2008: www. mcdonaldsindia. com/McDonaldsinIndia. pdf The Golden Arches in India: A Case of Strategic Adaptation, Dr Amit Rangnekar The Golden Arches in India: A Case of Strategic Adaptation, Dr Saroja Subrahmanyan Various financial reports, facts and findings, mcdonalds. com

Narrative Approaches in Short Stories Essay Example | Topics and Well Written Essays - 750 words

Narrative Approaches in Short Stories - Essay Example Nevertheless, it could not be avoided that perceptions of authors are differently expressed because of their genders. In the stories entitled â€Å"A Rose for Emily† and â€Å"Odour of Chrysanthemums†, such characteristics are portrayed by the authors. Therefore, this paper will look even further specifically at the biases, marginalization of women and sympathies of the authors as they are reflected in the aforementioned stories. â€Å"A Rose for Emily† is about an unfortunate woman who lived a miserable life. Being a member of the elite society, her actions and decisions have been greatly influenced by his father who did not want his name to be tarnished. Nevertheless, when he died, Emily was left alone and became involved with a worker who was expected to soon marry her. However, after their short romance, the man was believed to have abandoned Emily. When the woman finally died because of old age, it was revealed that the stink that has plagued the neighborhoo d about thirty years ago, was the cadaver of the man who was supposed to marry her, which was laid on her bed and was discovered showing the traces of hair and bones as proofs. The choice of using a fragile and dainty woman presented as a criminal shows bias on the part of the author. Since his female character is an unlikely personality to commit such a gruesome act like killing a person and having his cadaver stay in the room for years, it somehow portrays the perception that women, in their physical appearance, are as dangerous and/or even more treacherous than men. This suggests that women should not be trusted because behind their vulnerable appearances, they actually are precarious. On the other hand, â€Å"Odour of Chrysanthemums† narrates the story of a woman whose husband died in an accident, which explains why he has not gone home at the time he was expected to. However, the narration focuses more on the two women characters, the wife, and the mother-in-law. The wif e is shown to be indifferent toward the unexpected circumstance that they are faced with, being more concerned about the children being awakened by the commotion than the fuss she is expected to show over her husband’s death. The mother-in-law, on the other hand, has done nothing since her appearance but to cry and talk about how good her son was. The bias is quite obvious in the story because the male characters are shown to be minor actors who were just there to complete the actions that were expected to take place. On the contrary, the characterizations of the women have been magnified, reflecting the negative attitudes of women behind their obvious activities. On the marginalization of women, â€Å"A Rose for Emily† states that â€Å"the women mostly out of curiosity (went) to see the inside of her house† (Faulkner). Such declaration asserts that women are not really at the deceased house to show their last respect but to satisfy their curiosity. In addition , it says, â€Å"Only a man of Colonel Sartoris’ generation and thought could have invented it, and only a woman could have believed it† (Faulkner). The phrase â€Å"Only a man of Colonel Sartoris’ generation and thought† represents the old-fashioned and already non-existing characteristics of males. His generation which he represents is already gone and new generations which have better ideals have changed that old system. However, the next phrase, â€Å"and only a woman could have believed it†, speaks of women in general. This shows a separation between men and women.        Ã‚